Haberler

14-17 Haziran tarihleri arasında gerçekleştirilen Kore Dünya Seyahat Fuarının (KOTFA 2018) 33. süne Profesyonel Turist Rehberi ve Çaro Yönetim kurulu üyesi Özge Tolga ile katıldık, Kotfa Organizasyon Komitesi verilerine göre bu yıl (2018) toplamda bu fuara 46 ülke, 417 firma ve kurum katıldı ve fuarda 542 stand mevcuttu. Yaklaşık 700 kişiyle B2B (Business to Business) görüşmeleri gerçekleştirildi. Çanakkale adına B2B görüşmelerinin yanısıra KBC, MBC, SMS gibi önemli televizyon kanallarıyla da görüşüldü. Çanakkale "Best Publicity"  ödülünü aldı. 

 Dear Valued Exhibitors, I would like to express my deepest appreciation to all your efforts which enabled us to make the 33rd Korea World Travel Fair (KOTFA 2018), held in COEX in Seoul from June 14th(Thur.) until June 17th(Sun.), 2018. KOTFA 2018 Organizing Committee (Shin Joong-Mok, Chairman) selected the theme ‘Pause on the road’ and focused on setting off a tourism boom in Korean market. We tried our best to reinforce the contents to fulfill our role as a rich cultural tourism exhibition by collaborating with international tourism organizations and international travel fairs, hosting the first Korea Tourism Innovation Award ceremony, International Tourism Seminar and other experience oriented programs. Even though there were Korean local election and 2018 FIFA World Cup which might decrease the interest in our fair, this year’s event brought together a total of 46 countries, 417 companies and organizations in 542 booths promoting the latest travel information and trends to the 72,542 people who visited the exhibition. In addition, about 700 consultations were held through B2B programs (Inbound&Intrabound and Outbound Travel Marts, Media Meetings) and about 700 people attended the tourism presentation “The Gosu Garasadae” providing the heightened interest in FIT(Foreign Independent Traveling). The themed talk show was much acclaimed from the visitors by offering useful tourism information. The special travel package sales zone and chef’s summit, a part of Seoul Food Festival, satisfied the participants who are interested in experiencing themed trips. According to participants’ and visitors’ survey this year, China booth was impressive in terms of its main theme ‘Mountain trekking’ and a variety of traditional performances every day. Gangwondo decorating the booths with the theme ‘Road’, Gangjin and Suncheon coming with the unique photo zones, Festival and Temple Stay pavilions also left intense impression to the visitors. Since we were told that interview and coverage through the international media helped the exhibitors to promote the exhibitions, we will continue further cooperation with international organizations and media. The 34th Korea World Travel Fair will be held at Hall A and B1 of COEX from June 6th (Thur.) until June 9th (Sun.), 2019. For the next fair, we will attract more domestic and international participants, enabling the expansion and diversifying the event as a whole, providing better services and content by strengthening B2B programs (InboundOutbound-Intrabound Travel Marts). As years pass, we promise to continue developing the Korea World Travel Fair as a marketplace of Korean tourism with a high reputation and international competitiveness. It will be more appreciated if you give us the constructive suggestions and advices on our fairs. Reflecting your opinions last year, we changed the opening ceremony format from ribbon cutting to unveiling ceremony and stopped sending out the invitation letters to the kindergartners so that we could contribute to creating more values for our exhibitors. We are always open to hear your opinions, and promise to be more upgraded for the next fairs. In the meantime, I’d like to ask for your participation in the 21st Busan International Travel Fair (BITF 2018) to be held from September 7th(Fri.) until September 10th(Mon.), 2018 in BEXCO. Thank you for your endless support and guidance. June 26th , 2018 Korea World Travel Fair 2018 Organizing Committee Shin Joong-Mok, Chairman 2 The 33rd Korea World Travel Fair Result Report 1. Outline of Exhibition ■ Title : The 33rd Korea World Travel Fair (KOTFA 2018) ■ Host : KOTFA Organizing Committee ■ Organizer : KOTFA Co., Ltd. ■ Sponsor : Ministry of Culture, Sports and Tourism, Seoul Metropolitan Government, Korea Tourism Organization, Korea Tourism Association, Visit Korea Committee ■ Cooperation : UNWTO, PATA, JATA, XinhuaNet, TraNews, SITE(China Shenzhen International Tourism Expo), SITF(Suzhou International Travel Fair), TITF(The International Tourism Forum), International Friendship Club ■ Venue : Hall A & BSS, 1FL, COEX, Seoul, Korea (11,088㎡) ■ Period : June 14th(Thur.) ~ June 17th(Sun.), 2018 / 4 days 2. Statistics ■ Number of companies & organizations – 417 - Domestic : 167 - Foreign : 250 ■ Number of booths – 542 - Domestic : 351 - Foreign : 191 ■ Number of exhibitors – 3,824 - Domestic : 1,247 - Foreign : 2,577 ※ The number of companies, organizations and exhibitors included the participants in the special events such as tourism presentation, B2B meetings, international tourism seminar and so on. ※ The number of booths included the spaces of main stage, lounge, B2B programs and other facilities used for the exhibition. 3. Number of Participating Countries : 46 ■ Asia : 19 countries Republic of Korea, China, Japan, Vietnam, Macao, Sri Lanka, Indonesia, Nepal, Taiwan, Philippines, Hong Kong, Maldives, Bangladesh, Bhutan, Cambodia, Myanmar, Uzbekistan, Mongolia, India ■ Europe : 13 countries Greece, Russia, Malta, Turkey, Bulgaria, Finland, Georgia, England(British Virgin Islands), Italy, Germany, France, Belgium, Portugal ■ Oceania : 2 countries Palau, Fiji ■ America : 5 countries US(Guam), Mexico, Peru, Ecuador, Colombia 3 ■ Africa : 6 countries Zambia, Sudan, Ethiopia, Uganda, Kenya, Tanzania ■ Middle East : 1 country Israel ※ The number of countries included the participants in the special programs such as ‘Chef’s Summit’ and so on. 4. Number of Visitors – 72,452 Date Domestic Foreign Total June 14th(Thur.) 14,945 3,158 18,103 June 15th(Fri.) 15,842 2,537 18,379 June 16th(Sat.) 19,050 1,695 20,745 June 17th(Sun.) 13,693 1,532 15,225 Grand Total 63,530 8,922 72,452 5. Details ■ Promotion Exhibition Hall ■ Interview and Coverage with international media – XinhuaNet, TraNews, Uzbekistan 24, etc ■ B2B Programs - Inbound&Intrabound Travel Mart, Outbound Travel Mart, Media Meeting ■ Special Programs - Korea Tourism Innovation Awards 2018, Seoul Metropolitan Government’s promotional video screening, KOTFA’s Honorary Ambassador Appointment Ceremony, International Tourism Seminar, Russia Tourism Presentation, Award Ceremony for KOTFA’s Supporters ■ General Visitors’ Programs - Tourism Package Special Sales Zone, Themed Talk show ‘Pause on the road’, Tourism Presentation ‘The Gosu(Specialist) Garasadae(Saying)’, Chef’s Summit – Michelin 3 Star Chef’s Cooking Lecture ‘Divulging the Secret’, Folklore performances, Traditional Cultural Experience, etc. 6. Advertisement 6-1. Press Release Type Details Dates Press Conference Daily news, Economics, Sports, etc. (15 newspapers) June 4th , 2018 Press Release Chosun Daily, Segye Daily, Kukmin Daily, etc. (576 articles in total) June, 2018 4 6-2. Promotional Video Type Details Dates Production Producing the promotional video with the foreign celebrities ; Mr. Burgos Atala Christian Shamed (Mexico), Mr. Simlin Wang (China), and Ms. Oumaima Fatih (Morocco) May 1st~ June 17th Exposure Seoul Metropolitan Government’s Promotion Channel (Exterior electronic signage of City Hall Building, subtitles through the city buses’ LED monitors, LED Monitors in the customer lounge of Woori Bank, ‘Media Seoul’ through the subway’s LED monitors), Notice on the bulletin boards of Seoul Metro Line No.1~9, etc.) June 1st~ June 16th 163,027 views on Youtube and Instagram (as of June 17th) May 1st~ June 17th 6. 7. Advertisement 7-1. Outdoor Advertisement Type Details Dates Wrapping Advertising 7 buses in total - Bus No. 146 (Main routes: Gangnam Station, Teheranro, Yeoksam, Seolleung, Samseong,) - Bus No. 362 (Main routes: Jamsil, Sincheon, Samseong, COEX, Apgujeong, Express Terminal, Sinbanpo, Yeoido) - Bus No. 3411 (Main routes: Cheonho Station, Jamsil, Sincheon, Lotte World, Sports Complex, Samseong, COEX) - Bus No. 150 (Main routes: Jongno, Gwanghwamun, Daehakro, Noryangjin) - Bus No. 273 (Main routes: Sinchon, Hongdae, Jongno, Daehakro, Korea University, Kyunghee University) - Bus No. 603 (Main routes: City Hall, Sinchon, Hongdae, Mokdong) etc. May 14th~ June 16th Streetlamp Banner 20 pairs of streetlamp banners surrounding the COEX June 14th 7-2. Online Type Details Dates SNS Advertisement on Youtube and Instagram - Playing 30s’ KOTFA video clip before watching the Youtube - Uploading the pictures on KOTFA Instagram May 1st~ June 17th Blog Bloggers’ Blog Postings (100 in total) Supporters’ Blog Postings (145 in total) May 1st~ June 17th 5 7-3. Newspapers and Magazines (11 in total) Type Details Remarks Daily Advertisement leaflet inserted the newpaper ‘Joong Ang Daily’ and distributed to the subscribers in Seoul and Gyeonggido province 1 outlet Trade Travel Newspaper, World Travel Newspaper, Travel Information Newspaper, Travel Leisure 4 outlets Magazines Tour Korea, Travel Press, TTL NEWS(Travel Insight), Go On, Baby News, Asia News Agencies 6 outlets 7-4. Others Type Details Remarks Online KOTFA 2018 official website, KOTFA 2018 Facebook, Instagram, blog, Kakaotalk (Plus Friends), KOTFA 2018 Supporters, KOTFA 2018 journalists’ advisory committee, Kangoroo’s advertisements and pop-up events, FMG Entertainment’s social media event Online cafes & communities Press release - Others Digital POP & Banner advertisement inside the COEX, Affiliate advertising with Starfield Mall at COEX and Hyundai Department store, Distributing 270,000 free entry tickets to the public, Displaying free entry tickets at the entrance of COSTCO(Yangjae), Providing free entry tickets for the travel agencies such as Mode Tour, Providing free entry tickets for the visitors of Seoul Food Festival, Providing free entry tickets to the universities such as Baekseok University and Gyeonggi University(Tourism Dept.), Affiliate advertising with National Geography, etc. - End